Top Things to Do in Varna

Varna, Bulgaria, is a vibrant coastal city brimming with history, culture, and stunning natural beauty. In 2025, Varna continues to be a prime destination for travelers seeking a diverse range of experiences, from exploring ancient Roman ruins and relaxing on golden beaches to enjoying modern nightlife and cultural events. Whether you’re interested in history, outdoor adventures, or simply soaking up the sun, Varna has something to offer every visitor. For those looking for the best experiences, be sure to check out the curated list of the Best Things to Do in Varna. Planning a shorter trip? Explore the Top 10 Things to Do in Varna for a concise guide to the city’s highlights. If you’re seeking a romantic getaway, consider the Romantic Things to Do in Varna, designed to create unforgettable memories. Traveling on a budget? Our guide to Budget-Friendly Things to Do in Varna will help you experience the city without breaking the bank. For spontaneous trips, check out our recommendations for Things to Do in Varna This Weekend and discover exciting activities happening right now. As the sun sets, uncover the vibrant nightlife with our guide to Things to Do in Varna at Night, showcasing the best bars and clubs. Even in the colder months, Varna offers plenty to enjoy with our guide to Things to Do in Varna in Winter, featuring cozy indoor activities and festive events. This listicle-style guide will provide you with quick, detailed insights into the very best Varna has to offer in 2025.

1. Varna Archaeological Museum – Uncover Ancient Treasures

What is it? The Varna Archaeological Museum is one of the largest museums in Bulgaria, housing an extensive collection of artifacts that narrate the rich history of the region. It showcases items from the Paleolithic era to the Middle Ages, providing a comprehensive overview of the cultures that have thrived in and around Varna. Key exhibits include ancient Greek pottery, Roman sculptures, and Thracian treasures. For those interested in exploring the Top 10 Things to Do in Varna, this museum is a must-see.

Why go? Visiting the Varna Archaeological Museum offers a unique opportunity to delve into the area’s historical depths. One of its most prized possessions is the Varna Gold Treasure, the oldest gold treasure in the world, dating back to the 5th millennium BC. This exhibit alone makes the museum a significant cultural landmark. Moreover, the museum regularly hosts temporary exhibitions and educational programs, enhancing the visitor experience. It is a valuable addition to any list of Best Things to Do in Varna.

Don’t miss: Besides the Varna Gold Treasure, be sure to explore the collection of Roman marble sculptures and the displays dedicated to medieval Varna. Take your time to read the informative plaques, as they provide valuable context.

Insider tip: Allocate at least 2-3 hours to fully appreciate the museum’s offerings.

Also, consider checking out Things to Do in Varna This Weekend to coincide your visit with any special events.

2. Sea Garden – Relax and Enjoy Nature

What is it? The Sea Garden in Varna is a sprawling coastal park that offers a refreshing escape from the city’s hustle and bustle. As one of the largest and most beautiful urban parks in the Balkans, it features meticulously landscaped gardens, tree-lined pathways, and panoramic sea views. You’ll find numerous attractions within its boundaries, making it a perfect spot for relaxation and recreation. It’s a must-visit when considering Best Things to Do in Varna.

Why go? The Sea Garden provides a diverse range of activities for all ages. Stroll along the promenade, breathe in the fresh sea air, or simply sit and enjoy the serene atmosphere. Furthermore, the park hosts various cultural events and festivals throughout the year, adding to its vibrant appeal. It’s an ideal location for families, couples, and solo travelers looking to unwind and connect with nature. Consider checking out Romantic Things to Do in Varna, as the garden is perfect for a stroll.

Don’t miss: Be sure to visit the Varna Aquarium and the Nicolaus Copernicus Astronomical Observatory, both located within the Sea Garden. Also, don’t miss the Summer Theatre, where you can catch a performance during the warmer months.

Insider tip: Visit during sunset for breathtaking views of the Black Sea.

3. Varna Gourmet Tour – Savor Local Flavors

What is it? A Varna Gourmet Tour is a curated culinary experience designed to immerse you in the rich and diverse flavors of the Varna region. This tour offers a unique opportunity to taste local dishes, sample regional wines, and learn about the culinary traditions that define this part of Bulgaria. It’s not just about eating; it’s about understanding the culture through its food.

Why go? Embarking on a gourmet tour is one of the Best Things to Do in Varna, especially if you’re a foodie! It provides an authentic taste of Bulgaria that goes beyond the typical tourist experience. You’ll visit local eateries, meet passionate producers, and savor dishes prepared with fresh, regional ingredients. Often, these tours include wine tasting, allowing you to pair the perfect Bulgarian wine with your meal. It’s a delightful way to explore Varna’s hidden gems and support local businesses.

Don’t miss: Be sure to try the traditional Bulgarian yogurt, local cheeses, and seasonal fruits. Moreover, don’t miss the chance to sample the regional wines, such as Mavrud or Melnik.

Insider tip: Ask your guide about the history and preparation methods of each dish for a deeper appreciation of the local cuisine.

For Budget-Friendly Things to Do in Varna, consider tours that include multiple tastings at a fixed price.

4. Golden Sands Beach – Soak Up the Sun

What is it? Golden Sands is one of the most famous and vibrant beaches near Varna, known for its fine golden sand, clear waters, and lively atmosphere. As a result, it’s a popular destination for both locals and tourists looking to relax and have fun. You can find various activities, from sunbathing and swimming to water sports and beachside entertainment. For information on Things to Do in Varna in Summer, check out our dedicated page.

Why go? The beach offers a perfect blend of relaxation and excitement. Furthermore, numerous restaurants, cafes, and bars line the shore, providing plenty of options for dining and refreshments. In addition, the area is well-maintained and offers excellent facilities, including sunbeds, umbrellas, and showers. Golden Sands is also a hub for nightlife, with beach parties and clubs ensuring entertainment well into the night. Don’t miss out on what many consider to be the Best Things to Do in Varna!

Don’t miss: Take a stroll along the promenade to soak in the vibrant atmosphere and explore the various shops and attractions. Water sports enthusiasts should try jet skiing or parasailing. For a quieter experience, visit the nearby Aladzha Monastery, a medieval cave monastery carved into a cliff.

Insider tip: Visit during the shoulder seasons (late spring or early autumn) to avoid the peak crowds and enjoy pleasant weather.

5. Stone Forest (Pobiti Kamani) – Explore Unique Rock Formations

What is it? The Stone Forest, also known as Pobiti Kamani, is a remarkable geological phenomenon located near Varna. It features a collection of stone columns and formations scattered across a sandy landscape. These natural structures, believed to have formed millions of years ago, create an otherworldly environment that attracts geologists, nature enthusiasts, and tourists alike. As one of the most intriguing natural attractions near Varna, it offers a unique glimpse into the region’s geological past. You can discover more about other Best Things to Do in Varna here.

Why go? Visiting Pobiti Kamani is an opportunity to witness a truly unusual natural wonder. The strange shapes and patterns of the stone columns invite exploration and imagination. It is, in addition, a popular spot for photographers and those seeking a peaceful escape from the city. Moreover, the area has a mystical atmosphere, with various legends and theories surrounding its formation. It’s therefore an essential stop for anyone interested in geology or unique landscapes.

Don’t miss: While exploring the Stone Forest, be sure to visit the various groups of columns, each with its distinct characteristics. Furthermore, try to visit during sunrise or sunset for the best lighting and photographic opportunities. Remember to wear comfortable shoes for walking on the sandy terrain.

Insider tip: Consider hiring a local guide to learn more about the geological and historical significance of the Stone Forest.

This will make your visit more enriching.

6. Day Trip to Nessebar – Discover a Historic Town

What is it? Nessebar, a UNESCO World Heritage site, is an ancient town located about an hour’s drive from Varna. It’s situated on a rocky peninsula and boasts a rich history dating back over 3,000 years. The town is renowned for its well-preserved medieval churches, traditional Bulgarian architecture, and stunning sea views. As you stroll through Nessebar’s narrow cobblestone streets, you’ll feel like you’ve stepped back in time, with each corner revealing a new historical treasure.

Why go? A day trip to Nessebar offers a unique blend of cultural exploration and scenic beauty. Its historical significance is undeniable, as it showcases layers of civilizations from Thracians and Greeks to Romans and Bulgarians. You’ll have the opportunity to visit numerous ancient churches adorned with intricate frescoes, explore the remnants of fortresses, and soak in the charm of the old town. Moreover, Nessebar provides a picturesque backdrop for a leisurely day, with plenty of seaside restaurants and cafes where you can relax and enjoy fresh seafood while admiring the Black Sea.

Don’t miss: While in Nessebar, be sure to visit the Church of St. Sophia, a stunning example of early Byzantine architecture. Furthermore, explore the Archaeological Museum to gain deeper insights into the town’s past. Don’t forget to wander along the fortress walls for breathtaking panoramic views. For more ideas on planning your trip, check out Best Things to Do in Varna.

Insider tip: Visit during the shoulder seasons (spring or fall) to avoid the summer crowds and enjoy milder weather.

7. Roman Thermae – Step Back in Time

What is it? The Roman Thermae in Varna are remarkably well-preserved ruins of a public bath complex from the Roman era. Indeed, these ancient baths are among the largest and most significant Roman ruins in Bulgaria, offering a glimpse into the daily life and architectural prowess of the ancient city of Odessos (present-day Varna). The complex includes various rooms such as frigidarium (cold bath), tepidarium (warm bath), and caldarium (hot bath), showcasing advanced heating and water systems.

Why go? Visiting the Roman Thermae is one of the top Top 10 Things to Do in Varna. It provides a unique opportunity to explore ancient Roman history and architecture. As you wander through the ruins, you can imagine the bustling social interactions that once occurred here. Furthermore, the site offers excellent photo opportunities and is an educational experience for all ages. If you are looking for Budget-Friendly Things to Do in Varna this is a must see!

Don’t miss: Don’t miss the hypocaust system, which is the underfloor heating system that was used to heat the baths. Also, take some time to walk around the perimeter of the complex to fully appreciate its scale.

Insider tip: Visit during the cooler hours of the day to avoid the heat and bring a hat and sunscreen.

Before planning your visit, check for Things to Do in Varna This Weekend because special events sometimes take place at the Thermae.

8. Wine Tasting Experience – Indulge in Local Wines

What is it? A wine tasting experience in Varna offers a delightful journey into the rich viticultural heritage of Bulgaria. Often hosted in charming art galleries or vineyards, these experiences allow you to sample a variety of local wines, from crisp whites to robust reds. It’s more than just drinking; it’s an immersion into the flavors and traditions of the region.

Why go? For wine enthusiasts, this is a must. You’ll discover unique Bulgarian grape varietals and learn about the winemaking process directly from knowledgeable guides. Furthermore, many tastings are paired with local cheeses, olives, and other delicacies, enhancing the overall experience. You can explore the Top 10 Things to Do in Varna and add this memorable wine experience to your itinerary. Indulging in a wine tasting is also one of the most Romantic Things to Do in Varna.

Don’t miss: Don’t miss the opportunity to visit smaller, family-run wineries for a more intimate and authentic experience. Check if the tasting includes a tour of the vineyard or cellar to gain a deeper understanding of the winemaking process.

Insider tip: Ask about the history of the winery and the specific characteristics of each wine you taste.

9. Varna Zoo – Meet Exotic Animals

What is it? The Varna Zoo is a delightful destination for animal lovers of all ages. It’s home to a diverse collection of animals from around the globe, set in a park-like environment. As one of the enjoyable Top 10 Things to Do in Varna, it offers visitors the opportunity to observe and learn about various species in a family-friendly setting. The zoo’s layout encourages exploration and discovery, making it a memorable experience. It is one of the Best Things to Do in Varna if you’re traveling with kids.

Why go? Visiting the Varna Zoo provides a unique opportunity to see animals up close that you might not otherwise encounter. It’s not just fun; it’s also educational, offering insights into wildlife conservation and the natural world. Moreover, it’s a great way to spend a relaxing day outdoors, away from the hustle and bustle of the city. The zoo often hosts special events and educational programs, adding an extra layer of engagement to your visit. Consider this one of the Budget-Friendly Things to Do in Varna, as it offers a full day of entertainment at a reasonable cost.

Don’t miss: Be sure to check out the exotic bird enclosures and the big cat exhibits, which are particularly impressive. Also, plan your visit around feeding times to witness the animals in action.

Insider tip: Visit during the cooler parts of the day, especially in summer, to see the animals at their most active and to avoid the midday heat.

10. Private City Tour – Explore with a Local Guide

What is it? A private city tour in Varna offers a personalized way to discover the city’s highlights. This experience allows you to tailor your itinerary based on your interests, ensuring you see the best things to do in Varna according to your preferences. A local guide provides insider knowledge, making the tour both informative and engaging.

Why go? Opting for a private tour means you can explore Varna at your own pace. For example, you can linger longer at sites that capture your attention, such as the historical landmarks or cultural hotspots. Moreover, the guide can offer recommendations for hidden gems and local experiences that you might otherwise miss. Therefore, it is one of the Top 10 Things to Do in Varna.

Don’t miss: Be sure to communicate your specific interests to the guide beforehand, whether it’s history, cuisine, art, or nightlife. In addition, ask for recommendations on authentic local restaurants and shops. Consider scheduling the tour early in your visit to gain a comprehensive overview of the city. This is a wonderful way to experience the Best Things to Do in Varna.

Exploring Varna offers a blend of history, culture, and natural beauty, making it a destination with something for everyone. From ancient ruins to modern beaches, the city promises unforgettable experiences. Start planning your Varna adventure in 2025 and discover the best that the Bulgarian Black Sea coast has to offer!